5 Secrets To Get Noticed!

Working with non-profits the one area that causes the most vexation is how the media covers their organization.  It seems like it’s harder to get media coverage for events, happenings, celebrations, etc.  In some ways it’s true however, more often than not, its knowing how to cut through all the noise.

All media, electronic and print are working with less.  Fewer resources means less people.  These folks answer email that is always increasing, posting stories on Facebook, Tweeting about everything and if they have time answer voice mail!

So, to jump start 2013 here are 5 quick secrets to get noticed! (There are tons more, but, you’ll have to call or email to get the rest!)

1.    DO NOT Send A Blanket Press Release.  The inbox is full of press releases that are never fully read.  If the first line does not grab the attention of the assignment editor or reporter its toast. Send your announcement to the reporter personally.  Everyone loves to be called by their first name…media folks are no different.  Never more than a page. Who, What, When, Where and Why is still rule of thumb.

2.    Ask For Advice.  Call the assignment editor or reporter (call in the morning before deadlines) and ask what type of stories they look to cover.  What gets them excited?

3.    It’s All About Relationships.  Develop a relationship with the media like you’re dating!  Follow a reporter on Twitter, like them on Facebook and comment on stories and blogs they produce.  Do not ask them to lunch or coffee that is a line that should not be crossed.

4.    Create A Media Kit.  This can be a nice folder with information about your organization, facts, FAQ and your contact information.  Send this with a personal note saying, “thought you would like to know more about what we do….” Make sure you call it a “Media Kit” not a “Press Kit” press is a print term and electronic media folks don’t like that term.

5.    Become An Expert.  If you see a story on the news and it somehow relates to what you do pick up the phone (or email) the reporter and offer yourself as someone they can interview in the future because you know…X,Y and Z about the subject.  Also find out the producer of the newscast they help the reporters and anchors flesh out stories.

Whew!  This is fun!  There are tons more but this will get you started!